PROJECT OVERVIEW
A collaboration for a joint fashion collection for the Sahar Jabrian brand using cheltikeh system.
The Goal:
Stabilizing the brand through the cheltikeh system, at the same time as recognizing the brand and sustainable changes, the final product of the collection must be luxurious and sustainable.
Role & Responsibilities :
Senior design consultant
User research
Photography
Art Direction
RESEARCH SUMMARY
After the design and initial idea of the cheltikeh system, I shared this design with several companies and fashion brands. Sahar jaberian wanted to stabilize her products and brand, and since he wanted to keep her luxury identity, such a thing was complicated for her. They were direct, in the process of this cooperation, from the first moment of design to the after-sales service, attention was paid and reviewed so that it could be sustainable in all aspects of the product and design method and even its consumption. As we wanted the information related to the SDGs to be directly visible in the collection.
ideationE
In the ideation stage, I concluded that each dress can directly represent one of the goals of sustainability.
The majority of its material should be sustainable while being of high quality, so the idea of clothes with the ability to transform was born, simple shirts that the customer can use as a simple shirt during the day. And at night he can change it and use it as a night dress.
By using the Cheltikeh system, you can see its direct effects on this brand before and after it in different places, which proves this system in the fashion sector.