PROJECT OVERVIEW
Design a new Majesty perfume bottle and packaging with an oriental scent for the target market of the Middle East
Role & Responsibilities
User research , Conceptualization , 3D modelling , Photography , Art Direction
RESEARCH SUMMARY
After reviewing the history of perfume bottles from ancient Egypt to present day, it became clear that the bottle serves the important task of showcasing the identity of the valuable liquid inside. Elements such as color, design, gender identity, scent style, and even a small piece of art contribute to the consumer’s experience. Since the target market for this project was a genderless perfume, gender-specific elements were limited in favor of a more versatile design. Attention was also given to the ergonomic and artistic aspects of its use.
ideatione
Based on the research conducted and the target market of Middle Eastern architecture and poetry, the sources of inspiration for this project were carefully selected, and the lotus flower, which holds significant importance in this region, was incorporated into the design.
The perfume housed in the bottle features a blend of oriental woods, leather, and bright notes, creating a unique and captivating scent. It is the perfect choice for a diva personality at a party – someone with many facets, but whose warmth and kindness can be seen through their transparent soul.
The final design is a Persian poem and the inverted architecture of the arches of Isfahan city, an inverted crystal dome with a golden cup for the main perfume tank. It’s equipped with an antique perfume spray that attracts the consumer with a sense of nostalgia, This is a classic perfume, With the complexity and details of the East.
Industrial plans
FINAL PRODUCT
